Launching Products in the Field of Oncology

Mednet are helping a pharmaceutical company to launch a number of products in the field of oncology.

Desk research was conducted and a report has been compiled on the products’ therapy area, which was complemented by HES data collated from the Health and Social Care Information Centre (HSCIC). The reports have looked at the marketplace and potential opportunities, as well as the competitor landscape.

Mednet are developing training materials for the sales force, which will include e-detail aids, leave pieces and training manuals. A launch plan is being formulated, which will also include KOL (key opinion leader) mapping, publication planning and stakeholder engagement.