Hands image

Launching Products in Sexual Health

Mednet are currently working on an exciting project to launch products in the field of sexual health, for a pharmaceutical company.

We are arranging an advisory board meeting with key healthcare professionals (HCPs) in urology to seek their advice on an innovative new product for erectile dysfunction (ED).

ED is a common disorder affecting men worldwide; one study finds 52% of men aged 40 to 70 years of age reported some degree of ED.1 Furthermore, many widely used treatments should be used with caution in men who have cardiovascular disease, such as coronary heart disease.2 The meeting will enable HCPs to discuss the new product available and how this can fit into the treatment pathway.   

We have conducted a comprehensive stakeholder mapping exercise to facilitate this meeting and will support the event by managing delegates, developing the agenda in partnership with the client and ensure the overall smooth running of the meeting. Mednet will consolidate a functional report on the discussion, which will shape future activities to enable the effective launch of the product.

  1. Source: http://cks.nice.org.uk/erectile-dysfunction#!backgroundsub:2
  2. Source: http://www.nhs.uk/Conditions/Erectile-dysfunction/Pages/Treatment.asp